News, updates, and insights from Otther on design, technology, and digital products
Enterprise systems run on information density, multi-role users, and long workflows. Treating them like a consumer app gets expensive. What changes in design, research, and success criteria.
Discovery is not an optional design phase. It is what separates startups that survive from the 42% that die from lack of Product-Market Fit, according to CB Insights.
The decision between a UX consultancy and a software house is not fixed. It depends on the product stage. The practical guide with red flags and when the hybrid model wins.
MVP in software development is not about building fast. It is about validating with UX first to avoid the 100x cost of the Rework Rule. How UX-first cuts 50% of bugs and 75% of dev time.
A prototype is a testable representation of a product before it exists. The honest guide on types of prototypes, when it’s worth the time, and the mistakes that bury the method.
The Certainties / Assumptions / Doubts matrix is the simplest product discovery tool. When to apply it, how to facilitate, and what to do with the result.
Jakob Nielsen’s 10 usability heuristics — with real examples and the pitfall in each one. The direct guide for those who want to apply, not memorize.
The empathy map without hype — when it makes sense to apply, how to fill it in, and the mistake that wastes most teams’ time.
How to think about a sales funnel without it becoming a dead spreadsheet — the honest guide, with clear stages and how to apply it to your digital product.
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